NEW
ARRIVALS

ABOUT THIS COLLECTION

"AN ODE TO ALL THE HARDWORKING WOMEN"

Step into the 90's hip-hop scene with "Rhythm of Threads: 90’s Hip-Hop re-imagined." This womenwear collection seamlessly blends everyday comfort with the stylish allure of hip-hop, drawing inspiration from the confidence of hardworking women and the iconic styles of 90's female hip-hop artists, putting a modern twist on classic looks from the past.

As a hip-hop dancer, I found inspiration in the music and fashion of 90's female hip-hop artists. Analysing Patta, I noticed the absence of a women's collection, sparking my goal to design a commercial line paying homage to this influential fashion era. Using CLO3D, and to immerse customers in the collection, I've created an avatar performing a TikTok dance in the clothing. This immersive experience will be featured in-store, on Patta's website, and across their social media platforms, providing customers with a dynamic perspective of the clothing in motion.

Patta's visual aesthetics guide this collection, combined with material choices like cotton and nylon, selected for their connection to Patta's palette and the historical fabrics of the era.

"Rhythm of Threads: 90’s Hip-Hop re-imagined" is designed as straight fits, merging street fashion with comfort, empowering wearers in both the street and hip-hop dance classes. This collection offers not only comfort and empowerment but also a modern-day twist on classic looks from the past.

Furthermore, by utilizing CLO3D, I extend Patta's brand into the digital realm, stepping beyond the conventional boundaries of fashion design. This digital approach adds a layer of innovation, allowing for precision and efficiency in the creative process.